In effective advertising, word and image work together.

So when you hear the words positive and forward-looking, what images come to mind? Smiles? Happy family? Steady gaze toward a brilliant West River sunrise?

How about...

Sam Kooiker Campaign Flyer, Rapid City, SD, June 2011...a dark room crawling with bugs?

Rapid City candidate for mayor Sam Kooiker rights the graphic ship with the more staid flipside of his campaign flyer:

Sam Kooiker campaign flyer, Rapid City, SD June 2011

...but I'm still trying to brush off the creepy feeling from the first image.

Sam, I know you want voters to feel like reaching for the flyswatter, but that visual device should be front and center, dominating your opening graphic, not off to the (how could you miss this?) far left.