Oh boy: more fast burgers!
National restaurant chain Mooyah Burgers, Fries & Shakes plans on coming to Sioux Falls next year.
Development agents are working in the market to find locations and a local franchisee, according to Michael Mabry, director of franchise.
“We think that the Dakotas are an underserved market,” he said. “With all the commerce flowing in and out of that part of the country, we feel that burgers, fries and shakes will fit the need.”
The Sioux Falls market could support up to three locations, he said [Jodi Schwan, "National Burger Chain Looking at Sioux Falls," that Sioux Falls paper, 2012.12.18].
South Dakota... burgers... underserved? I live in Spearfish, a town of 10,000. I can get a burger in less than five minutes, and that includes bike travel time. UrbanSpoon.com lists 60 burger joints in Sioux Falls, and I'm thinking that's an undercount. If everybody in Sioux Falls said, "Burger, now!" with a little traffic control, we could make that happen in an hour. (In two hours, there'd also be a giant fart cloud crowning our eastern Queen City.)
I have nothing against Mooyah's Burgers, and if they bring their Texas talent here, I'll may try them out on my next visit to the big city. But to say South Dakota is short on burger joints sounds more like wishful marketing-speak than rigorous market analysis.