Spearfish has a race for mayor! Real estate agent Dana Boke has decided to challenge TMOne facility manager and incumbent mayor Jerry Krambeck to rule the Queen City. Krambeck has held the mayor's job since 2000, making him Spearfish's longest serving mayor. Spearfishers decide whether to keep Krambeck or let Boke break his streak on April 9.

Dana Boke campaigns at the Spearfish Home Show Saturday, March 2, 2013. Photo from Dana Boke for Mayor Facebook page.

Dana Boke campaigns at the Spearfish Home Show Saturday, March 2, 2013. Photo from Dana Boke for Mayor Facebook page.

Boke was out campaigning at the local Home Show Saturday and Sunday. She's got yard signs and everything! She has also jumped out with the standard Web presence: campaign website, Facebook page, and Twitter account. Mayor Krambeck says "Hi!" on his official mayoral page, but I'm not seeing any real social media presence.

Reviewing Boke's current Web content reveals little of substance. Her message boils down to change (an obvious tack against a guy whose held the job for 13 years) and listen, a straightforward appeal for the votes of anyone feeling shut out of current city government. But online, Boke provides no examples of the current mayor or city council not listening. Boke provides no examples of policies pursued by the Krambeck administration that she would change.

What Boke does smells mostly like the kind of upper-middle-class marketing-speak I could pen in my sleep. Her stock phrases are as generic as the stock images with which she sprinkles every Web page:

Dana Boke - progression imageI believe that effective leadership means always evaluating how things are being done and at the same time seeking areas of improvement. While we are able to learn from the past and those that have gone before, we cannot assume that today’s challenges can be met with yesterday’s solutions ["Reasons for Running"].

Dana Boke - light bulbAs your mayor, I will seek to help our leadership understand the importance of listening to these ideas, weighing their value, examining their costs, and helping ensure the decisions made are the best for us all ["Looking Forward"].

Blah blah, blah—tell us whether you're going to plow the streets!

Boke says she is a conservative Republican. She sprinkles her text with references that ping my fundie radar:

In the news we are reminded of the challenges that our country faces as it works to right itself economically, socially and spiritually ["Looking Forward"].

I believe it is the responsibility of every citizen to serve – whether it is one’s family, their community, or their God....

I believe that our city needs to be traditional in its values, expansive in its vision and unified as we grow [emphasis original, "I Believe"].

I can't speak with certainty about either Boke's or Krambeck's feelings about theocracy, but I have gotten the impression that, whatever church Krambeck attends, his governance is more about pragmatism than piety.

But let's have some public forums! I look forward to weighing the candidates' positions on real policy issues, hearing Boke's substantive indictment of the Krambeck adminstration, and seeing whether Spearfishers can see any difference between their choices for mayor.

Related: Also taking the local campaign online: Spearfish Ward 2 (hey! that's my neighborhood!) candidate Mitch Moe, with Facebook and Twitter campaign accounts. His opponent, sitting councilman Paul Young, is online with his own website... and mentions specific issues!