In toponymic absurdity, Sturgis Motorcycle Rally, Inc. owns the words "Sturgis" and "Black Hills." They've trademarked those words and several others to secure exclusive rights to promote the Sturgis Motorcycle Rally™.
Naturally, some folks around Sturgis™ find it silly that anybody can own the name to their town. If entrepreneurs want to include the name of their town in their business materials, they should not have to pay anyone for the privilege of saying where they work. Madison Arbor Care, Lake County International, South Dakota Magazine... why should any of those businesses get unique claim to the names of places that we all share?
Because, says the Sturgis™ City Council, they give us money:
The city of Sturgis has thrown its support behind Sturgis Motorcycle Rally, Inc., which owns the rights to the Sturgis name as it relates to the annual motorcycle rally.
..."I have looked at every single document I could get my hands, and I believe that the marks held by SMRi are the single most important revenue stream this city has," City Council member Branden Bestgen said.
...Sturgis City Manager Daniel Ainslie said... supporting the holders of the Sturgis trademark will assure a continual revenue stream for the community. He said the city could see upwards of $260,000 in revenues from the trademark in 2014 [Deb Holland, "Sturgis Throws Support to Rally Trademark Group," Rapid City Journal, 2013.07.30].
Of course, this means Sturgis™ taxpayers must pay a private company to use their own town name:
Ainslie said the city paid Sturgis Motorcycle Rally Inc., $26,944 in 2012 in licensing fees so that the city could solicit rally sponsorships [Holland, 2013.07.30].
SMRi has also trademarked Black Hills™. Those wishing to speak of South Dakota's greatest geological and tourist treasure without paying a fee must thus co-opt the Lakota term Paha Sapa. Hmm... how big a royalty do we owe the Lakota nation for that?
(Oops: some yahoo already owns "Spirit of the Paha Sapa™". Yes, the wasicu own your very soul.)