In October 2010, RMA Research of Sioux Falls released a poll stating that Scott Heidepriem was within six percentage points of Dennis Daugaard in the gubernatorial race. Heidepriem was not.

Yesterday, RMA Research released a poll stating that Corinna Robinson is nineteen percentage points behind Rep. Kristi Noem (43% to 24%) in the race for South Dakota's lone House seat. RMA also contends that if you tell the right stories and ask the right questions, you can get likely voters to favor Robinson over Noem by eight points (44% to 36%).

Pay close attention, Robinson rooters: these optimistic numbers don't say Robinson is winning; they say she can win, if she can get people to know her (only 17% of the 302 telephoned respondents said they are familiar with Robinson) and dim Noem's horsey-girl image with facts about her rotten record. Here's how RMA drove that Robinson shift:

  • Give voters biographies of both candidates. 82% of respondents found Robinson's résumé makes her an appealing candidate. 61% said the same of Noem's CV.
  • Talk about Noem's votes. RMA told voters Rep. Noem voted "to shut down the government in 2013, ...[voted] no on a farm bill and...  [voted] to cut Social Security and Medicare by 25%." 57% said those issues made them less likely to vote to re-elect our Congresswoman.

Like the hopeful Heidepriem poll in 2010, RMA's finding doesn't tell Robinson is ahead; it tells her what she could do to get ahead. Follow Whirlwind Weiland around the state, tell everyone she meets about her own service in the military and Rep. Noem's lack of achievement in Congress, and land some big donors to put that message in every newspaper, on every radio station, and in every commercial break on the Big News at 6.