You folks think I go too far in razzing folks in the public eye for their Christmas cards? Check out Rep. Rev. Steve Hickey's take on the Christmas card Dollar Loan Center boss Chuck Brennan is sending:

Rep. Rev. Hickey says the recipient of this card reported that Brennan included $100 with this card. The recipient donated that $100 to South Dakotans for Responsible Lending, the group Rep. Rev. Hickey has formed with Sioux Falls restaurateur Steve Hildebrand to place on the 2016 ballot an initiative to cap interest rates at 36% and put Brennan and other payday lenders out of business.

Brennan shows his true values by featuring on the cover of his Christmas card not his family but a glowing glamour shot of his new house in Newport Beach, California. Zillow lists the May 2014 sale price of this 6,600-square-foot mansion as $9,000,000, with an estimated monthly mortgage payment larger than the annual paychecks of two-thirds of Brennan's customers.

Further tackiness ensues as Brennan mentions that his dog "doesn't really do a whole hell of a lot," language even this secular materialist would never consider using in a Christmas card. Brennan then closes by spending as much time talking up his business ventures as his family... because that's what Christmas is all about: business and the accumulation of material wealth (and, Gaia help us, a TV show about his upcoming pawn shop).

Brennan probably just whipped this Christmas card up himself. For the fight against the interest-rate-cap initiative, the payday loan magnate will surely hire much more skilled message-meisters to persuade South Dakotans not to interfere with Brennan's exploitation of South Dakota's working poor. After all, South Dakotans need those triple-digit-interest loans... and his fourth-grade son needs those summer sailing lessons.