You think I've been hard on Republicans today? Pat Powers is so disgusted with his fellow Republicans that he interrupted his usual lazy Sunday press releases to write his own blog post to blast Rep. Elizabeth May (R-27/Pine Ridge) and Rep. Isaac Latterell (R-6/Tea) for exposing the vile, selfish thoughtlessness that having an R in front of one's name excuses in South Dakota:

How does saying test anxiety is contributing to a disturbing suicide rate encourage a young professional businessperson to run as a Republican candidate for office when asked? When going door to door, how does saying “Planned Parenthood is beheading children people like ISIS terrorists” convince people that helping Republicans get elected is a worthwhile cause?

The answer is that they don’t. They’re just incendiary bombs being lobbed for the sole purpose of getting personal attention. And of course they’re going to get attention. They’re over the top, offensive and just plain stupid. And all that attention comes at the expense of all the other Republicans who are trying to do the difficult job of governing, and are now at risk of being painted with the same broad crazy brush by Democrats and the media who look for these opportunities.

Everytime I read that kind of things, I find myself asking “For crying out loud, please stop damaging the Republican brand.” If you feel the need to say something offensive and incendiary, sleep on it first. Bounce it off of a colleague for a read on how it sounds [Pat Powers, "For crying out loud, please stop damaging the Republican brand. (And maybe sleep on it before you say it.)" Dakota War College, 2015.03.01].

Oh, Pat, you and your "brand." May and Latterell aren't "damaging" the South Dakota Republican brand; they are the logical product of the very Republicanism you peddle. They ooze Republican anti-intellectualism. They throw whatever they've got at their opponents. They say vile falsehoods to arouse their base, then assume they can wave the flag or hit Delete and make us all forget. May and (more so) Latterell are Republicans straight out of a Dakota War College lesson plan.

Because May and Latterell are products of the politics he practices, Powers can't issue a simple, uncategorical rejection of their errors. Powers still couches his critique in language about Democrats and the media that make it sound like we are to blame for talking about what Republican legislators say and do in Pierre. "Broad crazy brush"? Hey, if crazy Republicans were just the trim, I could use my narrow brush. But with Reps. Craig and Stalzer disrespecting students who beat their gun bill with smart lobbying, with Rep. Stalzer dissing cops, and with former Noem intern Tomi Lahren calling Hillary Clinton and Elizabeth Warren men (why? why?!?), the "crazy" folks aren't the trim; they are the siding. I can paint all day with the biggest brush I've got and still not cover all the rank idiocy that South Dakota Republicans put out.

(Note: Powers has yet to critique Craig, Stalzer, or Lahren for saying things that hurt the GOP "brand".)

South Dakota Democratic Party chair Ann Tornberg, at whom Powers has regularly thrown mud, agrees with his assessment of Latterell's irresponsible headline-scoring. She sends out this comment appended to Huffington Post's coverage of Latterell's equation of Planned Parenthood and ISIS:

Our politics are cheapened when extreme GOP legislators resort to demagoguery to score headlines. No matter your position on issues like life and choice, South Dakotans deserve better than this kind of hateful rhetoric [Ann Tornberg, SDDP e-mail, 2015.03.01].

Tornberg is party chair; she has as much interest in promoting her party's brand as Powers does his. But for Tornberg, panning Latterell's comments is about respecting all South Dakotans and resisting demagoguery and hateful rhetoric. For Powers, it's just damage control, throwing a couple fellow Republicans overboard for fouling the party's effort to conceal its inherent extremism behind a marketing curtain.