Jerry Heckenliable's going to hate this program.
Heartland Consumers Power District is touting its Energy One incentive program to new businesses in Madison and its other customer communities. Basically, if a new company moves in and adds a megawatt or more to local electricity demand, Heartland will give them a three-year discount on their electric bill. Heartland gave Sioux Falls this deal on the new Sanford Events Center; now they'll extend it to other big operations...
...which means, Jerry, that while newcomers drive up demand and peak load charges, you'll be subsidizing their efforts, as will the existing businesses with whom the newcomers compete. It's the traditional problem retailers face in recruiting new customers: it's nice to give new shoppers rewards to get them to come in the store, but the retailer imperils its relationship with loyal customers who've kept them afloat for years and are stuck with the extra costs.
That must be why Heartland wanted Richard Benda to take Russ Olson's old job: he was really good at putting a smile on handouts to big new companies who end up costing the locals money.