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Weiland Ad Wins on South Dakota Authenticity; Rounds Condescending

In the Comparative Propaganda Department, Rick Weiland passes with flying colors the South Dakota authenticity test that Marion Michael Rounds flunked:

Windmill, small-town bars, tire on fencepost, men in work-worn baseball caps, snowy Sioux Falls parade—totally South Dakota.

The ad beats the pants off Mike Rounds's nationally panned stock-photo snafu and the Rounds redo submitted in its place over the weekend:

Rounds finally figured out he should show a few authentic pictures, but he sounds like he's shouting at kindergartners... which probably represents what he and his big-money handlers think of the South Dakota electorate.

20 Comments

  1. Bree S. 2014.04.09

    I actually found the ad just a touch creepy whenever he's talking.

  2. Nick Nemec 2014.04.09

    The Weiland ad is hands down the better ad.

  3. Dave 2014.04.09

    All diabetics, have a shot of insulin nearby before viewing the Rounds ad. Deluge of sweetness and sappiness (and at a couple points, the appearance that Mike is going to burst out of his skin) is sure to spike your blood sugar levels.
    The Weiland ad is the best campaign spot of this year, hands down.

  4. Jenny 2014.04.09

    Rounds sounds too impatient to get to DC. He always has to tout the family also. Weiland has been married just as long and has kids also. The Rounds shows several picture pictures of the capital (power) and his family (the family values claim the republicans think they have an edge on).
    Weiland's ad captures real working class South Dakotans, showing the viewers that he cares about working people. Aside from the music that is too sappy, the Weiland ad is the one that appeals to voters more because its not bragging about his family and the number of years he's been married.

  5. caheidelberger Post author | 2014.04.09

    Bree, you mean the Rounds ad, right?

    Jenny, you note the themese well. Weiland: all about South Dakota. Rounds: all about him and power. And on that family focus, we all know from Congressman McAllister how well Republicans live up to their family-values propaganda.

  6. Bree S. 2014.04.09

    Sorry, yes Rounds ad.

  7. Joan Brown 2014.04.09

    Whenever I hear Rounds voice, I get the creeps. There is just something about it that doesn't sound sincere.

  8. rick 2014.04.09

    Like the solicitous smarmy voice of someone telling you the best thing you can do for your family and their future is to spend thousands each year on whole life insurance, right Joan?

  9. MJL 2014.04.09

    I felt the Weiland ad jumped from image to image al little too quickly for my taste. The first time I saw the rounds ad all I could think was one of those cheesy lawyers that you just can't really trust. Rounds come across as forcing energy and fake.

  10. caheidelberger Post author | 2014.04.09

    MJL—agreed on both points! The quick cut is a plague on the modern attention span. Take your time, Rick. Let us see the bar long enough to tell which town it's in. Show those long conversations and hugs and handshakes.

    And Mike is definitely forcing it.

  11. Deb Geelsdottir 2014.04.09

    MJL, I am in complete agreement with your entire comment.

    GO RICK!!!

  12. Deb Geelsdottir 2014.04.09

    In addition, Weiland is obviously the best choice because he is left-handed.

    If the right side of the brain
    controls the left side of the body,
    and the left side of the brain
    controls the right side of the body,
    doesn't that mean only left-handed people
    are in their right minds?

  13. Jim in DC 2014.04.10

    Agreed on the quickness of the Weiland spot. But it does capture the true South Dakota tons more than the Rounds attempt. Guess Rounds doesn't think there are native americans in the state. Just a bunch of big happy white families.

  14. caheidelberger Post author | 2014.04.10

    No kidding, Jim! Keep that flak jacket handy, Mike. That Quast ad is crazy, Bosworth-caliber crazy.

    Remind me when I run for Congress to shoot an ad in which I brandish all number of household implements: a bread knife, my Samsung tablet, an iron, a paint brush, a circular saw, a weedeater, my dad's awesome homemade-handheld-rebar cement mixer... anything but a gun. Alongside those images, I'll run a chart of the economic cost and benefit of each tool.

  15. Megan Konz 2014.04.10

    Rounds needs to switch to decaf and lay off the sugar.

  16. caheidelberger Post author | 2014.04.10

    Megan, I smell a metaphor: he needs to lay off the fake stimulants and project a genuine enthusiasm.

  17. Megan Konz 2014.04.10

    I was brewing up a metaphor. And I don't think that genuine enthusiasm is too much to ask of a candidate for governor.

  18. rick 2014.04.11

    Rounds + EB-5 +powertech
    welcome to politics in South Dakota

  19. Megan Konz 2014.04.12

    Can someone ask Rounds to pass the coffee? I meant Senate, not governor.

Comments are closed.