Stace Nelson dooms his candidacy by putting Heidelberger in his first TV ad...

...my crazy cousin Aaron Heidelberger, that is. He's the guy in the red shirt.

Smartly, Stace and his production crew keep the ad off full-reserve banking and on the basic lines of the GOP primary: Obamacare, gun rights, abortion, balanced budget, and illegal immigration, blipped just like that.

Stace's TV team also shout "One of Us!", in word and image: bandana, darn fine mustache (that guy's face and voice are golden; put him in every ad), frayed baseball cap (with a 96, surely a subtle reference to the GOP's failure nationally thanks to nominating centrist Bob Dole instead of firebrand conservative Pat Buchanan)... and the Corn Palace! The Corn Palace! You don't get more South Dakota than that. No Parisians or stock photos in that ad (not that some Parisians visiting the Corn Palace wouldn't class the Nelson joint up a bit). Compared to Mike Rounds's strike-out first TV ad, Nelson's is a solid base hit.

And you know what, Pat? The extended version of Stace's ad, just 20 seconds longer, is even better. What you call a fatal fixation with Rounds is an appropriate concentration of fire on the frontrunner. It spends just ten seconds laying out the most concise case possible against the frontrunner, then turns to the positive reasons (for conservatives) to vote for Nelson. And the repetition of "Stand with Stace" three times before the candidate leads that final gladiatorial cheer is better than the one-off the slogan gets in the TV cut. Good theater comes in threes. Keep up the good work, Team Nelson!