Marion Michael Rounds's new campaign video reeks of inauthenticity:
The fake smile, the fake delivery, the fake tone polished past the point of real connection to your audience...
...and the series of stock photos that shout, "I'm too busy to show real South Dakotans at work and play, so I'll just let my media guys assemble a mild multicultural montage of soothing stock images to keep people from thinking about the crony capitalist predations that I'll vote for once they elect me." An eager reader notices that every still in this clip is a stock photo:
- Studly dude with tape measure (arguably the most accurately phallic tool in the box)
- Father and son I thought were fishing at Lake Vermillion
- Three people looking at Mike Rounds's structural deficit
- Cousins of the Obamas in living room
- Some conveyor belt worker for whom Rounds will never advocate a tax break
- Lady with pencil (GOP metaphor fail! subliminal feminism!)
- Son and dad washing car while women lollygag admiringly in background (ah, back on GOP message)
Mike Rounds is basically waving at us the photos you find in picture frames at Walmart and Snidely Whiplash-purring, "Vote for me!" Rounds couldn't have offered us a better summary of his campaign.