I yield the floor to Zach Crago, who yields the executive directorship of the South Dakota Democratic Party to the next willing and able madman.

Crago is leaving South Dakota for graduate school... but not without offering a valuable review of the work he thinks the SDDP has done during his watch. Here's Crago's exit report, plus a real trooper's exhortation to action.

Zach Crago, SDDP executive director until January 1

Zach Crago, SDDP executive director until January 1

Dear South Dakota Democrats,

As I’ve long planned, I’m resigning as Executive Director of the South Dakota Democratic Party at the end of this calendar year with good news to share about the state of the State Party that you all deserve to hear.

But let’s get right to the point on everyone’s mind - the 2014 elections were painful for Democrats. Nationally, Republicans padded their majority in the US House of Representatives, and the GOP swept nearly every single competitive Senate race to capture the US Senate majority. It wasn’t much better here in South Dakota either. We lost Senator Tim Johnson’s US Senate seat and all other statewide races. And while we gained one seat in the State Senate, we lost five seats in the State House.

Some are saying the South Dakota Democratic Party is broken, but fact of the matter is nothing could be further from the truth. While the Party exists to win elections, we must also be good stewards who protect our Party’s viability beyond any single election cycle. Despite a dismal election here and across the country, the South Dakota Democratic Party has made enormous progress this election cycle in fundraising, field organizing, and our future leadership to build a party that lasts.

The South Dakota Democratic Party has a mixed past when it comes to raising money. We’ve raked in cash with powerful federal office holders & strong state party leaders and held literally hundreds of thousands of dollars in debt after elections gone bad. The boom and bust cycle made it impossible to retain top quality staff, attract new talent, or inspire confidence in prospective candidates and volunteers.

Chair Deb Knecht and I decided we were going to escape the broken boom and bust cycle when we took charge in July of 2013. At that time, the South Dakota Democratic Party was raising $1963 a month from the Founders Club, the monthly sustaining donor program George McGovern started in the 1950s - barely enough to cover rent, phones, and office supplies every month. Today with the support of over 160 Democrats, the South Dakota Democratic Party raises $6360 a monthfrom Founders Club members like you. With the DNC’s additional $5,000 a month State Partnership Program contribution, our ongoing revenue matches our ongoing expenses nearly dollar for dollar for three full time staff.

And guess what? When the ongoing expenses are covered by ongoing revenue, it’s a lot easier to raise one-time money for targeted programs too. In fact, the South Dakota Democratic Party raised $458,959 in one time contributions this year from revamped events like our “Tribute to Tim” McGovern Day Dinner with over 725 people and over a dozen house parties, a new monthly mail program, an aggressive email operation, and regular call time from our state party chair and staff among other successful fundraising initiatives.

When you’re raising that kind of money, you can spend it on field organizing that makes a difference. The South Dakota Democratic Party wasted no time in 2013 when we partnered with our friends in organized labor to sponsor an initiated measure to raise the minimum wage. In 60 short days, we hired 1 Field Director and 10 organizers, recruited over 500 petition circulators, and submitted 25,681 signatures from registered voters to put our initiated measure on the ballot. With $330,000 supporting the IM 18 campaign, 55% of South Dakota voters said Yes on 18, giving 62,000 South Dakotans a raise. In an otherwise rough election, YOU can be proud that the South Dakota Democratic Party championed this issue for working families across the state.

We made big investments in the field to help candidates win up and down the ballot too. The South Dakota Democratic Party hosted 7 webinars and 41 one on ones to train our candidates. We rewarded candidates who knocked doors and raised money with 32 rounds of free mail. We created the first ever YELL Fellows program with 21 young Democrats who were paid staff paired with 21 legislative candidates with half the expense covered by the Majority Project and half by the candidates. We hammered away at the Mike Rounds EB5 citizenship-for-sale scheme through 12 press conferences that among other things generated over 12,500 articles on Mike Rounds and the EB5 scandal. With the additional scrutiny, Mike Rounds dropped to a 4 point lead in the polls in early October.

We also made big five figure investments in our Get Out The Vote program. With Democratic County Party GOTV offices across the state, volunteers like you made approximately 31,000 calls. Our GOTV headquarters in Sioux Falls incorporated predictive dialers and canvasses to make 313,764 calls. Add to that a special targeted effort to reach Democrats with a low to mid likelihood of voting, and the South Dakota Democratic Party made over 573,000 phone calls across the state! Strong candidates with proper trainings and a focus on turnout allowed us to gain a seat in the State Senate - one of only 14 legislative chambers in the entire country in which Democrats gained seats.

At the same time we were ramping up our fundraising for big investments in field organizing, we were thinking about the future too. The question I heard most often as Legislative Director and then Executive Director is how do we get more young people involved in the Party? We tried answering that question. In 2013, the South Dakota Democratic Party started the first ever Young Elected Legislative Leaders retreat in Pierre for high school Democrats who draft bills, debate legislators, and decide issues on the state senate floor. 28 students participated in 2013, and the program was so successful among students 48 high schoolers participated in 2014. Know what they told us in a survey afterwards? They didn’t want to stop after the weekend. They wanted to find more ways to make a difference right now. So we answered their call too, and we formed the aforementioned YELL Fellows program where our 21 YELL Fellows knocked thousands of doorsand made thousands of phone calls for legislative candidates. And after the election was all said and done, we left $60,000 in the bank to continue building a better future right away.

To be sure, our efforts didn’t translate to the ballot box this year. But just because we didn’t see electoral gains from our efforts in a tough year doesn’t mean we stop raising money, recruiting volunteers, or bringing more young people into the Party for the next election cycle. It means we need to continue this work - and do more! We have to evaluate our efforts, adapt, and iterate - and once the statewide voterfile is released by the Secretary of State, the Party plans to model results against our targeted programs to see if our investments made an impact. Most importantly, we need to continue to add more value for the Party. We need to raise more money, rebuild county parties, recruit more candidates, and register more voters to win elections going forward.

Here’s the tough part: We can’t do this without you. Do you want a staff person dedicated to Democratic turnout? Be a Founders Club member with a monthly contribution of any amount that fits your budget. There’s no reason why the South Dakota Democratic Party can’t double our Founders Club program and with it double our number of full time staff for Democratic turnout, candidate recruitment, voter outreach, or rapid response communications.

Do you want to help build our county parties? Be a county party officer in your county. You can be appointed in vacant counties, or you can run for a filled county party office in April. The South Dakota Democratic Party is about to embark on an aggressive training program for county officers across the state so you have the tools to raise money, recruit local candidates and register voters in your county.

Do you want to bring more young people into the Party? Invest in the rapidly growing Young Elected Legislative Leaders program, where we are already training the next generation of South Dakota’s Democratic leaders.

Do you want to help in other ways? Let us know how you want to keep building the South Dakota Democratic Party.

Yes, I’m resigning my role as Executive Director, but the truth is I didn’t do this work alone. Not even close. State party leaders before me paid off all our remaining debt. Chair Deb Knecht called Democrats across the state to triple our Founders Club program. Volunteers like you gave your time to put minimum wage on the ballot. Donors like you funded a host of projects including the Young Elected Legislative Leaders program. County party officers like you guided us through thick and thin. And our unparalleled Field Director Ryan Rolfs & Finance Director Zach Nistler worked way too many hours for way too little pay to put the pieces of the puzzle together.

With the continued support of Democrats like you, truthseekers like Cory Heidelberger here at MadvilleTimes.com, and great new leaders like State Party Chair-elect Ann Tornberg and Vice Chair-elect Joe Lowe, the South Dakota Democratic Party’s best days are ahead. Thank you for giving me the opportunity to work with you over the last four years. I look forward to volunteering my time, talent, and treasure right beside you going forward.
Zach Crago, Executive Director, South Dakota Democratic Party
[letter, 2014.12.19]

We didn't win elections, but we did a lot of things that will help us win future elections. All applicants for Crago's job (submit résumés to SDDP!) should read this letter and come to the interview with a critique of this assessment and an action plan for capitalizing on Crago's work.

Crago will continue to advise the party part-time after January 1 to help pass his knowledge on to the next exec. Good luck with the transition, Zach, and with the next big adventure!