The new pawn shop payday lending magnate Chuck Brennan talked up in his Christmas card is now in the news. Brennan gets that Sioux Falls paper to promote his new Badlands Pawn, scheduled to open next Thanksgiving.

Brennan tells Jodi Schwan that he plans to spend $15 million to open not just a pawn shop but a 40,000-square-foot entertainment complex across from the new Sanford Premier Center as a response to what seems to be Brennan's gut feeling that plain old capitalism is a drag:

Somewhere [the pawn business] got to the point where it started to become a financial transaction and the showroom started losing its fun and people were just pawning stuff because they needed money, and they weren’t going for the pawnshop experience [Chuck Brennan, quoted in Jodi Schwan, "Entertainment Complex Coming near Events Center," that Sioux Falls paper, 2014.12.25].

Brennan's right: capitalism has no soul!

To make business more fun, the "Largest Pawn shop in the Midwest" will include a gold foundry, a gun shop, a shooting range (free for cops!), its own FM radio station with live DJs simulcasting on 30+ stations, a house band led by Metal Cowboy Ron Keel and auditioning professional players and back-up singers now, a tattoo shop offering free Badlands Pawn ink, and a ticket broker providing all your scalping needs in one convenient location within easy walking distance of Sioux Falls' new concert venue. Brennan promises to fly the largest American flag on the largest flagpole (yes, that's phallic) in South Dakota. Brennan also plans to hire nearly 100 workers.

I don't know if Pawn of America will "restructure the tourism routes in the Midwest," but Brennan's pawn shop does sound like fun. And since Brennan is diversifying his portfolio into entertainment, he'll feel even less pain when we cap interest rates in 2016 and drive him out of the usury business. Everybody wins!