Last week’s report that Madison saw a 12.5% increase in sales tax receipts during 2011 got me wondering about the relative economic health of my hometown Madison and my current metropolitan madhouse, Spearfish. This year-end summary for 2011 shows Madison with a 12.22% increase in municipal tax due for 2011. On that metric, Spearfish posted a measly 2.71% increase.
We can put those sales tax numbers in various contexts. Madison is the 15th largest city in South Dakota; it had the 14th highest municipal tax due. Madison outperformed the next largest city, Brandon, by 25%—that’s what Brandon gets for living right next to Sioux Falls. Spearfish sales tax collections also outperformed the city’s population rank: the 11th largest city had the 9th highest municipal tax due, beating 9th largest Huron and 10th largest Vermillion.
But we would expect bigger towns to have bigger sales tax numbers. What happens when we look at municipal tax per person? This number gives us an idea of a fair portion of the dollars cities have available to spend on public services for each of their constituents. This number also serves as a measure of the economic activity going on in each community and the relative kick each person can get from it. I ran numbers similar to these last year when discussing Russell Olson’s Chamber of Commerce goals; let’s run ‘em again on the 2011 data:
| City |
Municipal Tax Due 2011 |
population (2010) |
Tax/Pop |
rank: Tax |
rank: tax/pop |
rank: pop |
| Deadwood |
$3,066,570 |
1270 |
2415 |
12 |
1 |
50 |
| Keystone |
$783,638 |
337 |
2325 |
34 |
2 |
145 |
| Wall |
$947,542 |
766 |
1237 |
27 |
3 |
82 |
| Oacoma |
$543,546 |
451 |
1205 |
48 |
4 |
127 |
| Hill City |
$775,141 |
948 |
818 |
36 |
5 |
66 |
| Murdo |
$377,360 |
488 |
773 |
64 |
6 |
118 |
| North Sioux City |
$1,900,563 |
2530 |
751 |
17 |
7 |
27 |
| Custer |
$1,544,916 |
2067 |
747 |
20 |
8 |
34 |
| Rapid City |
$49,308,085 |
67956 |
726 |
2 |
9 |
2 |
| Piedmont |
$160,335 |
222 |
722 |
101 |
10 |
171 |
| Mitchell |
$10,595,091 |
15254 |
695 |
6 |
11 |
6 |
| Spearfish |
$6,703,482 |
10494 |
639 |
9 |
12 |
11 |
| Sioux Falls |
$97,534,834 |
153888 |
634 |
1 |
13 |
1 |
| Watertown |
$13,364,649 |
21482 |
622 |
4 |
14 |
5 |
| Aberdeen |
$15,749,087 |
26091 |
604 |
3 |
15 |
3 |
| Isabel |
$80,478 |
135 |
596 |
142 |
16 |
195 |
| Highmore |
$464,253 |
795 |
584 |
56 |
17 |
76 |
| Big Stone City |
$272,400 |
467 |
583 |
76 |
18 |
121 |
| Arlington |
$528,355 |
915 |
577 |
50 |
19 |
68 |
| Milbank |
$1,867,971 |
3353 |
557 |
18 |
20 |
22 |
| Yankton |
$8,015,730 |
14454 |
555 |
7 |
21 |
7 |
| Faith |
$230,318 |
421 |
547 |
86 |
22 |
133 |
| Buffalo |
$177,857 |
330 |
539 |
96 |
23 |
148 |
| Chamberlain |
$1,279,466 |
2387 |
536 |
23 |
24 |
29 |
| Britton |
$657,302 |
1241 |
530 |
39 |
25 |
52 |
| Platte |
$642,140 |
1230 |
522 |
41 |
26 |
53 |
| Pierre |
$6,974,968 |
13646 |
511 |
8 |
27 |
8 |
| Fort Pierre |
$1,060,797 |
2078 |
510 |
24 |
28 |
33 |
| Howard |
$437,960 |
858 |
510 |
59 |
29 |
73 |
| Wagner |
$796,312 |
1566 |
509 |
32 |
30 |
41 |
| Winner |
$1,463,507 |
2897 |
505 |
21 |
31 |
25 |
| Philip |
$392,265 |
779 |
504 |
61 |
32 |
79 |
| Huron |
$6,194,586 |
12592 |
492 |
10 |
33 |
9 |
| Brookings |
$10,808,994 |
22056 |
490 |
5 |
34 |
4 |
| Miller |
$713,449 |
1489 |
479 |
37 |
35 |
43 |
| De Smet |
$515,628 |
1089 |
473 |
51 |
36 |
59 |
| Midland |
$60,955 |
129 |
473 |
158 |
37 |
198 |
| Central City |
$62,952 |
134 |
470 |
155 |
38 |
197 |
| Corsica |
$274,848 |
592 |
464 |
75 |
39 |
105 |
| Scotland |
$389,691 |
841 |
463 |
62 |
40 |
74 |
| Mobridge |
$1,603,037 |
3465 |
463 |
19 |
41 |
21 |
| Herreid |
$202,593 |
438 |
463 |
89 |
42 |
130 |
| Kimball |
$325,035 |
703 |
462 |
69 |
43 |
87 |
| Clear Lake |
$574,471 |
1273 |
451 |
45 |
44 |
49 |
| Sturgis |
$2,936,628 |
6627 |
443 |
13 |
45 |
14 |
| Dallas |
$52,464 |
120 |
437 |
165 |
46 |
204 |
| Lemmon |
$535,445 |
1227 |
436 |
49 |
47 |
54 |
| Bison |
$144,795 |
333 |
435 |
106 |
48 |
146 |
| Kennebec |
$102,729 |
240 |
428 |
131 |
49 |
164 |
| Madison |
$2,748,877 |
6474 |
425 |
14 |
50 |
15 |
| Gregory |
$549,347 |
1295 |
424 |
46 |
51 |
48 |
| Pollock |
$102,141 |
241 |
424 |
132 |
52 |
163 |
| Sisseton |
$1,030,213 |
2470 |
417 |
26 |
53 |
28 |
| Freeman |
$544,468 |
1306 |
417 |
47 |
54 |
47 |
| Webster |
$778,835 |
1886 |
413 |
35 |
55 |
38 |
| Timber Lake |
$180,321 |
443 |
407 |
94 |
56 |
129 |
| Gettysburg |
$472,959 |
1162 |
407 |
54 |
57 |
57 |
| Ethan |
$133,605 |
331 |
404 |
112 |
58 |
147 |
| Burke |
$240,174 |
604 |
398 |
85 |
59 |
101 |
| Beresford |
$795,276 |
2005 |
397 |
33 |
60 |
35 |
| Hot Springs |
$1,444,730 |
3711 |
389 |
22 |
61 |
19 |
| Eagle Butte |
$510,148 |
1318 |
387 |
52 |
62 |
46 |
| Mission |
$454,978 |
1182 |
385 |
58 |
63 |
55 |
| Redfield |
$897,818 |
2333 |
385 |
29 |
64 |
31 |
| Faulkton |
$283,032 |
736 |
385 |
73 |
65 |
84 |
| Lake Norden |
$179,471 |
467 |
384 |
95 |
66 |
121 |
| Ipswich |
$365,602 |
954 |
383 |
65 |
67 |
65 |
| Kadoka |
$250,327 |
654 |
383 |
80 |
68 |
95 |
| Alpena |
$108,875 |
286 |
381 |
126 |
69 |
155 |
| Hoven |
$151,622 |
406 |
373 |
103 |
70 |
137 |
| Akaska |
$15,627 |
42 |
372 |
210 |
71 |
236 |
| Wessington Springs |
$353,911 |
956 |
370 |
66 |
72 |
64 |
| Woonsocket |
$241,855 |
655 |
369 |
84 |
73 |
94 |
| Onida |
$242,935 |
658 |
369 |
83 |
74 |
92 |
| Belle Fourche |
$2,022,531 |
5594 |
362 |
16 |
75 |
16 |
| Stickney |
$100,885 |
284 |
355 |
133 |
76 |
156 |
| Hudson |
$103,968 |
296 |
351 |
129 |
77 |
152 |
| Salem |
$472,020 |
1347 |
350 |
55 |
78 |
45 |
| Armour |
$244,001 |
699 |
349 |
82 |
79 |
88 |
| Pickstown |
$69,563 |
201 |
346 |
151 |
80 |
176 |
| Elkton |
$252,915 |
736 |
344 |
79 |
81 |
84 |
| Groton |
$498,765 |
1458 |
342 |
53 |
82 |
44 |
| Doland |
$60,488 |
180 |
336 |
160 |
83 |
181 |
| Clark |
$382,529 |
1139 |
336 |
63 |
84 |
58 |
| Gary |
$75,776 |
227 |
334 |
145 |
85 |
168 |
| Eureka |
$287,912 |
868 |
332 |
72 |
86 |
72 |
| Martin |
$349,753 |
1071 |
327 |
67 |
87 |
61 |
| Reliance |
$62,351 |
191 |
326 |
156 |
88 |
179 |
| Interior |
$30,429 |
94 |
324 |
188 |
89 |
214 |
| Menno |
$196,263 |
608 |
323 |
91 |
90 |
100 |
| Selby |
$205,992 |
642 |
321 |
88 |
91 |
97 |
| Astoria |
$44,566 |
139 |
321 |
170 |
92 |
193 |
| Viborg |
$249,631 |
782 |
319 |
81 |
93 |
78 |
| Summit |
$90,217 |
288 |
313 |
138 |
94 |
154 |
| Lake Preston |
$187,007 |
599 |
312 |
93 |
95 |
103 |
| White Lake |
$115,851 |
372 |
311 |
123 |
96 |
142 |
| Wolsey |
$116,604 |
376 |
310 |
121 |
97 |
140 |
| Vermillion |
$3,275,743 |
10571 |
310 |
11 |
98 |
10 |
| Canton |
$931,039 |
3057 |
305 |
28 |
99 |
24 |
| Parkston |
$455,430 |
1508 |
302 |
57 |
100 |
42 |
| Garretson |
$341,045 |
1166 |
292 |
68 |
101 |
56 |
| Bowdle |
$146,151 |
502 |
291 |
105 |
102 |
114 |
| Lennox |
$599,254 |
2111 |
284 |
43 |
103 |
32 |
| Whitewood |
$261,112 |
927 |
282 |
78 |
104 |
67 |
| Presho |
$139,383 |
497 |
280 |
108 |
105 |
115 |
| Newell |
$168,875 |
603 |
280 |
99 |
106 |
102 |
| Carthage |
$40,322 |
144 |
280 |
176 |
107 |
191 |
| Parker |
$280,125 |
1022 |
274 |
74 |
108 |
63 |
| Harrold |
$33,931 |
124 |
274 |
184 |
109 |
202 |
| Hermosa |
$108,723 |
398 |
273 |
127 |
110 |
138 |
| Emery |
$122,059 |
447 |
273 |
118 |
111 |
128 |
| Marion |
$213,107 |
784 |
272 |
87 |
112 |
77 |
| Fairfax |
$31,209 |
115 |
271 |
186 |
113 |
206 |
| Wilmot |
$126,163 |
492 |
256 |
115 |
114 |
116 |
| Flandreau |
$598,871 |
2341 |
256 |
44 |
115 |
30 |
| Colman |
$150,135 |
594 |
253 |
104 |
116 |
104 |
| Tyndall |
$268,587 |
1067 |
252 |
77 |
117 |
62 |
| Belvidere |
$12,293 |
49 |
251 |
216 |
118 |
234 |
| Brandon |
$2,203,350 |
8785 |
251 |
15 |
119 |
12 |
| Edgemont |
$193,193 |
774 |
250 |
92 |
120 |
80 |
| Hartford |
$628,667 |
2534 |
248 |
42 |
121 |
26 |
| Orient |
$15,596 |
63 |
248 |
212 |
122 |
230 |
| Plankinton |
$174,353 |
707 |
247 |
97 |
123 |
86 |
| Dell Rapids |
$893,392 |
3633 |
246 |
30 |
124 |
20 |
| White River |
$141,764 |
581 |
244 |
107 |
125 |
108 |
| Wentworth |
$40,818 |
171 |
239 |
174 |
126 |
186 |
| Grenville |
$12,736 |
54 |
236 |
215 |
127 |
232 |
| McIntosh |
$40,782 |
173 |
236 |
175 |
128 |
183 |
| Canova |
$24,692 |
105 |
235 |
191 |
129 |
212 |
| Willow Lake |
$61,265 |
263 |
233 |
157 |
130 |
162 |
| Wakonda |
$74,417 |
321 |
232 |
147 |
131 |
150 |
| Avon |
$136,113 |
590 |
231 |
111 |
132 |
106 |
| Rosholt |
$95,816 |
423 |
227 |
136 |
133 |
131 |
| Tea |
$858,602 |
3806 |
226 |
31 |
134 |
18 |
| Irene |
$94,519 |
420 |
225 |
137 |
135 |
134 |
| Langford |
$70,187 |
313 |
224 |
150 |
136 |
151 |
| Lead |
$700,032 |
3124 |
224 |
38 |
137 |
23 |
| Jefferson |
$122,135 |
547 |
223 |
117 |
138 |
110 |
| Mound City |
$15,729 |
71 |
222 |
209 |
139 |
226 |
| Wessington |
$37,636 |
170 |
221 |
181 |
140 |
187 |
| Bonesteel |
$60,656 |
275 |
221 |
159 |
141 |
158 |
| Roslyn |
$39,907 |
183 |
218 |
177 |
142 |
180 |
| Leola |
$98,439 |
457 |
215 |
134 |
143 |
124 |
| Bryant |
$98,105 |
456 |
215 |
135 |
144 |
126 |
| Hosmer |
$44,133 |
208 |
212 |
172 |
145 |
173 |
| Dimock |
$26,242 |
125 |
210 |
190 |
146 |
201 |
| Canistota |
$137,380 |
656 |
209 |
109 |
147 |
93 |
| Ward |
$9,962 |
48 |
208 |
223 |
148 |
235 |
| Humboldt |
$121,819 |
589 |
207 |
119 |
149 |
107 |
| Chancellor |
$54,441 |
264 |
206 |
163 |
150 |
161 |
| Delmont |
$48,241 |
234 |
206 |
167 |
151 |
165 |
| Elk Point |
$403,451 |
1963 |
206 |
60 |
152 |
37 |
| Pringle |
$23,012 |
112 |
205 |
193 |
153 |
208 |
| Geddes |
$41,265 |
208 |
198 |
173 |
154 |
173 |
| Glenham |
$20,743 |
105 |
198 |
197 |
155 |
212 |
| Hayti |
$75,147 |
381 |
197 |
146 |
156 |
139 |
| Hecla |
$44,284 |
227 |
195 |
171 |
157 |
168 |
| Lake Andes |
$171,259 |
879 |
195 |
98 |
158 |
70 |
| St. Lawrence |
$38,393 |
198 |
194 |
179 |
159 |
178 |
| Bristol |
$66,065 |
341 |
194 |
153 |
160 |
144 |
| Tripp |
$125,291 |
647 |
194 |
116 |
161 |
96 |
| Waubay |
$108,945 |
576 |
189 |
125 |
162 |
109 |
| Alcester |
$151,989 |
807 |
188 |
102 |
163 |
75 |
| Eden |
$16,727 |
89 |
188 |
208 |
164 |
218 |
| Alexandria |
$114,234 |
615 |
186 |
124 |
165 |
99 |
| Centerville |
$162,853 |
882 |
185 |
100 |
166 |
69 |
| Volga |
$323,465 |
1768 |
183 |
70 |
167 |
40 |
| Mount Vernon |
$82,961 |
462 |
180 |
140 |
168 |
123 |
| Brandt |
$19,196 |
107 |
179 |
200 |
169 |
211 |
| Estelline |
$136,170 |
768 |
177 |
110 |
170 |
81 |
| Lesterville |
$22,484 |
127 |
177 |
194 |
171 |
200 |
| Summerset |
$314,948 |
1814 |
174 |
71 |
172 |
39 |
| Castlewood |
$108,712 |
627 |
173 |
128 |
173 |
98 |
| Roscoe |
$56,792 |
329 |
173 |
162 |
174 |
149 |
| Colome |
$50,929 |
296 |
172 |
166 |
175 |
152 |
| Toronto |
$36,356 |
212 |
171 |
182 |
176 |
172 |
| Hitchcock |
$15,602 |
91 |
171 |
211 |
177 |
215 |
| Tabor |
$71,754 |
423 |
170 |
148 |
178 |
131 |
| Colton |
$116,356 |
687 |
169 |
122 |
179 |
89 |
| Letcher |
$28,761 |
173 |
166 |
189 |
180 |
183 |
| Wood |
$10,139 |
62 |
164 |
222 |
181 |
231 |
| Bridgewater |
$79,522 |
492 |
162 |
144 |
182 |
116 |
| Cavour |
$18,341 |
114 |
161 |
205 |
183 |
207 |
| Tulare |
$33,294 |
207 |
161 |
185 |
184 |
175 |
| Harrisburg |
$647,084 |
4089 |
158 |
40 |
185 |
17 |
| Revillo |
$18,821 |
119 |
158 |
202 |
186 |
205 |
| Pierpont |
$21,073 |
135 |
156 |
195 |
187 |
195 |
| Veblen |
$81,583 |
531 |
154 |
141 |
188 |
112 |
| Montrose |
$71,081 |
472 |
151 |
149 |
189 |
120 |
| Quinn |
$7,948 |
54 |
147 |
227 |
190 |
232 |
| Warner |
$65,713 |
457 |
144 |
154 |
191 |
124 |
| Hurley |
$58,861 |
415 |
142 |
161 |
192 |
135 |
| Kranzburg |
$24,174 |
172 |
141 |
192 |
193 |
185 |
| White |
$67,894 |
485 |
140 |
152 |
194 |
119 |
| Corona |
$14,909 |
109 |
137 |
214 |
195 |
209 |
| Valley Springs |
$103,530 |
759 |
136 |
130 |
196 |
83 |
| New Underwood |
$88,645 |
660 |
134 |
139 |
197 |
91 |
| Box Elder |
$1,047,224 |
7800 |
134 |
25 |
198 |
13 |
| Worthing |
$117,740 |
877 |
134 |
120 |
199 |
71 |
| Artesian |
$18,134 |
138 |
131 |
206 |
200 |
194 |
| New Witten |
$10,355 |
79 |
131 |
221 |
201 |
222 |
| Iroquois |
$34,114 |
266 |
128 |
183 |
202 |
160 |
| Volin |
$20,310 |
161 |
126 |
199 |
203 |
188 |
| Florence |
$46,434 |
374 |
124 |
168 |
204 |
141 |
| Spencer |
$18,681 |
154 |
121 |
204 |
205 |
190 |
| McLaughlin |
$80,185 |
663 |
121 |
143 |
206 |
90 |
| Java |
$15,225 |
129 |
118 |
213 |
207 |
198 |
| Baltic |
$127,562 |
1089 |
117 |
114 |
208 |
59 |
| Davis |
$9,883 |
85 |
116 |
224 |
209 |
219 |
| Henry |
$30,620 |
267 |
115 |
187 |
210 |
159 |
| Blunt |
$39,701 |
354 |
112 |
178 |
211 |
143 |
| Ramona |
$19,115 |
174 |
110 |
201 |
212 |
182 |
| Andover |
$9,729 |
91 |
107 |
225 |
213 |
215 |
| Hazel |
$9,493 |
91 |
104 |
226 |
214 |
215 |
| Dupree |
$54,096 |
525 |
103 |
164 |
215 |
113 |
| Frederick |
$20,461 |
199 |
103 |
198 |
216 |
177 |
| Crooks |
$127,601 |
1269 |
101 |
113 |
217 |
51 |
| Springfield |
$197,123 |
1989 |
99 |
90 |
218 |
36 |
| La Bolt |
$6,585 |
68 |
97 |
229 |
219 |
227 |
| Yale |
$10,382 |
108 |
96 |
220 |
220 |
210 |
| Olivet |
$7,081 |
74 |
96 |
228 |
221 |
224 |
| Gayville |
$38,198 |
407 |
94 |
180 |
222 |
136 |
| Ashton |
$10,764 |
122 |
88 |
219 |
223 |
203 |
| Aurora |
$45,441 |
532 |
85 |
169 |
224 |
111 |
| South Shore |
$18,795 |
225 |
84 |
203 |
225 |
170 |
| Conde |
$11,259 |
140 |
80 |
218 |
226 |
192 |
| Egan |
$20,830 |
278 |
75 |
196 |
227 |
157 |
| Morristown |
$4,990 |
67 |
74 |
233 |
228 |
228 |
| Nisland |
$16,764 |
232 |
72 |
207 |
229 |
166 |
| Wasta |
$5,755 |
80 |
72 |
230 |
230 |
221 |
| Sherman |
$4,770 |
78 |
61 |
234 |
231 |
223 |
| Wallace |
$5,072 |
85 |
60 |
232 |
232 |
219 |
| Stratford |
$4,147 |
72 |
58 |
235 |
233 |
225 |
| Trent |
$11,626 |
232 |
50 |
217 |
234 |
166 |
| Utica |
$2,341 |
65 |
36 |
236 |
235 |
229 |
| Monroe |
$5,636 |
160 |
35 |
231 |
236 |
189 |
In 2011, Madison’s sales translated into $425 in municipal sales tax due per resident. If you add up the municipal sales tax due from all municipalities listed and divide by the residents of those municipalities, you get an average tax per capita of $528. Calculate the same average for the 53 municipalities larger than 1000, and you get $556.
Madison’s below-average $425 means it ranks 50th for municipal tax due per capita. On Spearfish’s above-average $639 ranks it 12th for municipal tax due per capita.
As a look at the top ten on the above table reveals, tourism can make a big difference in per-capita sales tax revenues. Importing tourist money adds a lot of dough that the locals in Deadwood, Wall, and Murdo could never generate on their own buying bread and socks. Spearfish has a notable advantage over Madison on the tourism front.
However, tourism doesn’t seem to fully explain Madison’s below-average per-capita sales tax performance. 26 sizable towns outdo Madison in this metric, including the not-uniquely popular tourist destinations of Milbank, Britton, Platte, Huron, De Smet, Clear Lake, and Lemmon. And interestingly, Sturgis, which hosts the hottest one-week tourist event in the state, ranks just five spots above Madison, with $443 in municipal tax due per capita, just 4% more than Madison.
By population, Spearfish is 1.62 times larger than Madison. Yet its taxable sales are 2.39 times larger than Madison’s. Let’s look at taxable sales by economic sector (data from the Department of Revenue) and see where Spearfish gets the extra boost:
| Sector |
Madison
taxable
sales |
Spearfish
taxable
sales |
Spf/Mad |
| A Agriculture, Forestry, And Fishing |
$1,537,023 |
$2,769,032 |
1.80 |
| C Construction |
$3,382,049 |
$6,052,197 |
1.79 |
| D Manufacturing |
$10,266,896 |
$5,403,925 |
0.53 |
E Transportation, Communications,
Electric, Gas, And Sanitary Services |
$18,937,928 |
$30,334,560 |
1.60 |
| F Wholesale Trade |
$10,414,826 |
$9,641,883 |
0.93 |
| G Retail Trade |
$67,513,445 |
$201,013,060 |
2.98 |
| H Finance, Insurance, And Real Estate |
$1,631,334 |
$6,196,050 |
3.80 |
| I Services |
$15,734,640 |
$47,992,200 |
3.05 |
| Other |
$14,064 |
$124,720 |
8.87 |
| Total |
$129,432,206 |
$309,527,626 |
2.39 |
By taxable sales, Madison generates more wealth for public use through manufacturing and wholesale trade. Spearfish gets its big sales tax advantage over Madison in retail and services. Let’s pull out a few subgroups from those two sectors:
| Sector subgroup |
Madison
taxable
sales |
Spearfish
taxable
sales |
Spf/Mad |
| G-5411: Grocery Stores |
$17,000,817 |
$28,224,158 |
1.66 |
| G-52: building, hardware, garden… |
$5,364,906 |
$16,935,138 |
3.16 |
| G-56: apparel and accessories |
$1,277,779 |
$4,039,871 |
3.16 |
| G-57: home furnishing & equipment |
$3,325,194 |
$6,984,425 |
2.10 |
| G-5812: Eating places |
$9,468,412 |
$27,822,753 |
2.94 |
| G-5813: Drinking places |
$1,189,224 |
$1,094,516 |
0.92 |
|
|
|
|
| I-70: Hotels, Lodging |
$1,052,552 |
$10,245,617 |
9.73 |
| I-7841: Video Tape Rental |
$142,439 |
$963,030 |
6.76 |
| I-78-Other, Motion Pictures |
$96,830 |
??? |
|
| I-78 total |
$239,269 |
$1,794,280 |
7.50 |
| I-79: Amusement & Recreation |
$764,440 |
$2,342,403 |
3.06 |
| I-80: Health Services |
$406,931 |
$4,234,546 |
10.41 |
The hotel and lodging figures certainly the impact of tourism, with Spearfish doing nearly ten times as much business giving folks places to sleep. Spearfish also shows proportionately better performance with its restaurants and recreation businesses.
But check out some of the less touristy categories. Spearfish retail gets disproportionate boosts over Madison in sectors driven by homeowners: building materials, hardware, and garden; home furnishings and appliances; and arguably, apparel and accessories. Maybe Spearfish is enjoying some medical tourism: the hospital and clinics here draw ten times the business of Madison’s health care facilities.
Interestingly, Spearfish grocery sales, with two grocery stores plus a Super Walmart, are roughly proportional to grocery sales in Madison’s local monopoly grocery market. Competition is nice, especially when Safeway’s tight produce inventory practices leave them short on bananas every third time I visit, but perhaps a second or third grocery store doesn’t draw that much more out-of-town business.
One really odd statistic jumps out from the retail numbers: the disparity between the economic performance of eating and drinking places in Madison and Spearfish. Here at the northern gateway to the Black Hills, one would expect a booming restaurant business. The dollar figures under “eating places” attest to that difference, as does my personal gustatory experience: ask me where to eat in Spearfish (not just “I’m hungry,” but “I’d like to take some friends out for a nice meal”), and a half-dozen eateries leap to mind that I can enthusiastically recommend. Pose the same question about the restaurant scene in Madison, and I feel apologies bubbling up much sooner.
But if tourism supports a wider range of successful eateries in Spearfish than in Madison, you’d think that spillover would apply to the drinking establishments as well. Bikers, BHSU… Spearfish bars ought to be booming, too. Yet Spearfish drinking places reported less in taxable sales last year than Madison drinking places. Whatever portion of Spearfish’s economic success is driven by tourists, Spearfish bars aren’t getting a proportionate piece of the action. And unless Madison’s bars are that fair city’s unsung tourist beacon, Madison locals are buying and drinking a whole lot more alcohol than their Spearfish counterparts. Perhaps those sales tax figures are more proof that Madison has a disproportionate fondness for the bottle.
The next director of Madison’s economic development corporation (hey, big dreamers and go-getters! Have you applied yet?) should take a close look at these numbers and be ready to talk to Pat, Mike, DeLon, and the rest of us about what Madison can do to catch up Spearfish in its lagging sales areas.
9 comments