Speaking of well-chosen words, check out how Michelle Obama turns a positive biographical sketch of herself and her husband, the leader of the free world, into a powerful rebuttal of the GOP squawking points:
Like so many American families, our families weren't asking for much.
They didn't begrudge anyone else's success or care that others had much more than they did...in fact, they admired it.
They simply believed in that fundamental American promise that, even if you don't start out with much, if you work hard and do what you're supposed to do, then you should be able to build a decent life for yourself and an even better life for your kids and grandkids.
That's how they raised us...that's what we learned from their example.
We learned about dignity and decency &ndash that how hard you work matters more than how much you make...that helping others means more than just getting ahead yourself.
We learned about honesty and integrity &ndash that the truth matters...that you don't take shortcuts or play by your own set of rules...and success doesn't count unless you earn it fair and square.
We learned about gratitude and humility &ndash that so many people had a hand in our success, from the teachers who inspired us to the janitors who kept our school clean...and we were taught to value everyone's contribution and treat everyone with respect.
Those are the values Barack and I &ndash and so many of you &ndash are trying to pass on to our own children.
That's who we are [Michelle Obama, speech to Democratic National Convention, Charlotte, North Carolina, September 4, 2012].
The First Lady of the United States of America then proceeds to pound the living crap out of Mitt Romney and the Republican platform by tying those values perfectly to a proud policy reveille:
So when it comes to rebuilding our economy, Barack is thinking about folks like my dad and like his grandmother.
He's thinking about the pride that comes from a hard day's work.
That's why he signed the Lilly Ledbetter Fair Pay Act to help women get equal pay for equal work.
That's why he cut taxes for working families and small businesses and fought to get the auto industry back on its feet.
That's how he brought our economy from the brink of collapse to creating jobs again &ndash jobs you can raise a family on, good jobs right here in the United States of America.
When it comes to the health of our families, Barack refused to listen to all those folks who told him to leave health reform for another day, another president.
He didn't care whether it was the easy thing to do politically &ndash that's not how he was raised &ndash he cared that it was the right thing to do.
He did it because he believes that here in America, our grandparents should be able to afford their medicine...our kids should be able to see a doctor when they're sick...and no one in this country should ever go broke because of an accident or illness.
And he believes that women are more than capable of making our own choices about our bodies and our health care...that's what my husband stands for [Michelle Obama, September 4, 2012].
Whatever 21st-century-average bounce Mitt Romney got last week just disappeared.