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Marketing 101 for Bosworth: Know Your Market, Scrub Your E-mail Lists

Fake U.S. Senate candidate Annette Bosworth is back to botching her marketing. Yesterday afternoon, Bosworth campaign worker Daniel Freeman sent an e-mail seeking volunteers to help with the campaign website. The campaign e-mail included 22 e-mail addresses in the open To: line, meaning Annette Bosworth just sent prior contacts' personal information out to a whole bunch of people.

Among those contacts was Douglas Brown, partner at SSC, Strategic Storytelling Company, the Florida company that Bosworth hired to create her website and campaign videos.

Stop right there. You generally don't call someone you have hired to work for you and ask them to volunteer to do the same work.

And you really don't ask that contractor to volunteers when you've already placed that contractor on involuntary volunteer status by not paying your contract.

Bosworth's Quarter 4 FEC report shows that her campaign owes SSC over $20,000. In response to non-payment, SSC pulled its first Bosworth video from online circulation in November. Douglas Brown blasted Bosworth in Jonathan Ellis's exposé of the Bosworth follies in Sunday's Sioux Falls paper. And four days later, Bosworth sends him an e-mail asking him to volunteer. Brown blasts back with this response, which he forwards to Ellis, me, everyone else Bosworth exposed in the To: line, and who knows whom else:


This is my second notice to you! Please take my name off of your list and do not contact me unless you plan to pay your outstanding debt to SSC. I personally want nothing to do with the Bosworth Campaign.

The Bosworth campaign owes my company SSC over 20K for ad work. To date, we have not received any payment for our work. The campaign continues to use our images, logo design and intellectual property agains our demands.

Please remove all images, graphic design and intellectual property from the campaign website. This include the logo design, photography and any intellectual content provided by SSC to the campaign.

Below is an article from the Argus Leader that you should review.

[Douglas Brown, e-mail to Daniel Freeman and Annette Bosworth campaign, 2014.02.28]

Oops. If you're going to screw someone, you might not want to rub it in by asking for them to give up more services for free.

Ellis and I are both more circumspect with personal data than Team Bosworth. However, Bosworth's volunteer pitch also went out to a stiffed raffle ticketholder who has had difficulty getting Bosworth and her husband Chad Haber to return calls. Funny: when you want your money from Bosworth and Haber, they are incommunicado. When they want your time and money, they know how to get hold of you immediately.


  1. mike from iowa 2014.02.28

    Your argus leader link doesn't work,at least not for me.

  2. 108 2014.02.28

    Daniel appears to be the new marketing guy working with the campaign. I've met him in the past, seems like a nice guy, working hard to get his own business of the ground... I wonder if he has read that article, if he had a clue about why he might want to scrub some people off of that list, and if he realizes who / what he's working with. A lesson for Daniel: use BCC if your going to send out emails to many unrelated people, especially for something political...

  3. mike from iowa 2014.02.28

    Thanks 108,quite a read. Quite hilarious reading about wingnuts paying their bills and being fiscally responsible,unless dumbass dubya and his congress were merely a bad episode of Dallas dream.

  4. Bob Klein 2014.02.28

    Given the track record of these folks with respect to paying people for services rendered, Daniel would be better off starting a business selling snowballs or telling fortunes.

  5. caheidelberger Post author | 2014.02.28

    Sorry to leave that out, Mike! I've fixed that link.

    Bob, I suspect Dan will end up the same way many other folks who've worked for Bosworth have. They sign on because Bosworth makes a remarkable initial impression. The spell wears off when they see the chaotic day-to-day operations of the clinic/non-profit/campaign... or when the boss stops issuing paychecks on time. Then they end up wishing they could scrub their résumés.

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