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Nelson Beats Rounds with First TV Ad

Stace Nelson dooms his candidacy by putting Heidelberger in his first TV ad... crazy cousin Aaron Heidelberger, that is. He's the guy in the red shirt.

Smartly, Stace and his production crew keep the ad off full-reserve banking and on the basic lines of the GOP primary: Obamacare, gun rights, abortion, balanced budget, and illegal immigration, blipped just like that.

Stace's TV team also shout "One of Us!", in word and image: bandana, darn fine mustache (that guy's face and voice are golden; put him in every ad), frayed baseball cap (with a 96, surely a subtle reference to the GOP's failure nationally thanks to nominating centrist Bob Dole instead of firebrand conservative Pat Buchanan)... and the Corn Palace! The Corn Palace! You don't get more South Dakota than that. No Parisians or stock photos in that ad (not that some Parisians visiting the Corn Palace wouldn't class the Nelson joint up a bit). Compared to Mike Rounds's strike-out first TV ad, Nelson's is a solid base hit.

And you know what, Pat? The extended version of Stace's ad, just 20 seconds longer, is even better. What you call a fatal fixation with Rounds is an appropriate concentration of fire on the frontrunner. It spends just ten seconds laying out the most concise case possible against the frontrunner, then turns to the positive reasons (for conservatives) to vote for Nelson. And the repetition of "Stand with Stace" three times before the candidate leads that final gladiatorial cheer is better than the one-off the slogan gets in the TV cut. Good theater comes in threes. Keep up the good work, Team Nelson!


  1. Rocky Racoon 2014.05.07

    I had to watch this three times before i realized that the woman is saying "end abortion" and NOT "and abortion". I about spit coffee at what i heard the first time : "protect our gun rights...and abortion.". Say WHAAAA?

  2. caheidelberger Post author | 2014.05.07

    Enunciation is important. Two points of for lack of clarity risking coffee-spit.

  3. owen reitzel 2014.05.07

    I disagree with a lot said but it was a good ad. Kudos to Stace

  4. owen reitzel 2014.05.07

    also unlike Rounds I didn't hear a lie in the ad. Again I might not agree but no lies

  5. Lanny V Stricherz 2014.05.07

    You make the points that I have been saying all along, Mr Reitzel. I disagree with Stace on many issues, but he is honest, will stand up to his own party (something desperately needed in both parties in DC) and he like Weiland wants to get the big money out of politics. Looking at the amount of money raised, he is doing a better job on that last issue, than Rick.

  6. owen reitzel 2014.05.07

    You can call me Owen Lanny. Weilnd still has to try and raise some money.
    As well as I know Rick money won't change him or how he would vote in the Senate.
    People have to look at what Rounds is doing and saying and what he isn't doing. Putting out ads that lie and not debating with his Republican opposition. (Even though I understand why he doesn't. Probably not much of benefit to him if you look at it from his point of view).

  7. Rorschach 2014.05.07

    Pretty good ad. And Stace doesn't talk in a "nice kitty, nice doggy, nice baby, coochie coochie coo" fake and patronizing voice like Mike Rounds does.

  8. Les 2014.05.07

    There are two ads that have touched me. Stace Nelson's and unfortunately for our party, Rick Weiland's start all over again ad is the other. The Bull Rhoden ad which I'd call 3rd place, beats Rounds ACA repeal ad which is so phony even my wife with not a political bone scoffs at its appearance.

  9. Jeff Endrizzi 2014.05.07

    Oh my, all the love for Stace Nelson on this blog. If I were a Democrat, I'd be quite supportive of his campaign, knowing that if he were to win the primary, Weiland would have a great shot at winning the seat. Nelson seems to be eating up your "support", and it will drive him even further from a win.

  10. Lanny V Stricherz 2014.05.07

    Rounds supporter Jeff?

  11. Lanny V Stricherz 2014.05.07

    Les, I still haven't heard back from KDLT about whether they are going to ask Mike Rounds to take down that medicare ad. I would think that if something is an outright lie and most people know that it is, he would have to take it down, the same way he did with his Parisians as supporters ad.

  12. Disgusted Dakotan 2014.05.07

    @Jeff Endrizzli Your support of corrupt bought and paid for politician Rounds is noted. We can understand your astonishment of Democrats and Republicans having grudging respect for an honest candidate like Nelson. If you had paid attention though, this blog has pointed out that Rounds is one of the only ways Weiland wins the seat, not Nelson. This blog is getting more and more Republican viewers as many who pay attentions see Power's as being on the Rounds' dole and Madville is providing some world class coverage of events occurring in SD without the Rounds propaganda spin Powers puts out.

  13. Les 2014.05.07

    I think Weiland has a shot with any of the candidates.
    Democrats are too smug or lazy to help primary Stace Nelson with a reregister and a vote, JE.

  14. Jeff Endrizzi 2014.05.07

    Mr. Stricherz, yes, I am a Mike Rounds supporter and have been for years. I would support Nelson if he won the primary, but he is far down on my list because of his techniques and lack of professionalism. I'm not talking about switching parties to vote in the primary, I'm strictly talking about the lovefest on this site for Nelson, which in my opinion is not genuine.

  15. Disgusted Dakotan 2014.05.07

    @Jeff Endrizzi As noted by a SDWC poster, Rep Nelson is getting the best return on dollars spent on his campaign. Rounds claims Nelson is only polling at about 15% while spending 1/20th of the monies Rounds is spending to supposedly be polling at 4 X times Nelson. What techniques is Rep Nelson lacking in? Slobbering all over moderate DC bought and paid for Rounds? Please, compare the Nelson and Rounds records on the issues and justify your support for moderate Rounds and opposition to conservative Nelson. You cant. :-D

  16. Lanny V Stricherz 2014.05.07

    Mr Endrezzi, I liked Mike Rounds when he was first elected Governor. However, when I got to see him in action on economic development issues, and his phony support of the troops under the capital dome in speeches, but saw the way he defeated key issues for them in the legislature, not a chance I could vote for him for even dogcatcher.

  17. Lanny V Stricherz 2014.05.07

    Should have been "capitol"

  18. owen reitzel 2014.05.07

    Jeff I'm a Weiland supporter and friend but I also know Stace. While I disagree with most of what he stands for I know that he is a standup guy. We've had good arguments and I think we respect each other.
    Rounds on the other hand has lied. His Medicare ad is a lie. That tells me a lot about what kind of person he is.
    I've got to admit that what Rounds has turned out to be has been a surprise.

  19. Bree S. 2014.05.07

    Speaking of not genuine, let's talk about that Rounds-paid push poll. It didn't list the questions, but we know people were getting calls with a blatant lie saying Stace hid on a vote. And the POS poll said 47% of South Dakota Republicans know who Larry Rhoden is? Ha! Yeah right! POS should just rename themselves Ministry of Truth Polling. They clearly called all of Mike Rounds family and every lobbyist in South Dakota to get that result.

  20. Bree S. 2014.05.07

    These are the same fake Republican liars who said he threatened to kill someone (Can you believe the gall!) and that he lacks "professionalism."

    Meanwhile the Rounds for Senate campaign has had to pull not one but TWO ads because of complaints.

  21. Roger Cornelius 2014.05.07

    It may have been a good ad, but did it really say anything that other senate candidates have said?

  22. Joan Brown 2014.05.07

    Rounds has always had that, what I refer to as a "smarmy" salesman's voice. That being said, in his ad where he is lying about medicare and Obamacare, he also seems confused as to whether or not the older man beside him is his Dad or his grandpa Don. The ad really annoys me because a lot of it isn't true, his voice and how he refers to the person that I assume is his Dad.

  23. grudznick 2014.05.07

    Mr. Endrizzi, I believe that all of Mr. Nelsons real supporters are genuine in their support, I just think that they follow Mr. Nelson's lead and post and post under fake blogger names to make it look like there are 10 supporters on this site and not 4.

    As for that guy in the red shirt, he seems a rather fine looking and reasonable young man and at the family dinners I bet his is saner than most.

  24. Lanny V Stricherz 2014.05.07

    Ms Brown, A lot of Letters to the editors as well as complaints to the TV stations airing the ads and asking them to request that Mr Rounds take them down, might go a long way to stopping his fake campaign. I think that I will complain to the FCC tomorrow.

    grudz, I post all of my comments under the name Lanny V Stricherz. That is the name on my voter registration, my drivers' license, my passport. I have always wondered about folks who don't post under their real name. I wonder if they are ashamed of their parents or their name for some other reason.

  25. Jeff Endrizzi 2014.05.08

    I agree, Nelson has rabid supporters. They will vote for him. My comments are aimed at Democratic/Independent/non-Republican Nelson "supporters" that cannot vote for Nelson in the primary, but feign support here and on other blogs so the candidate they truly support (I assume Weiland) can win in November.

  26. larry kurtz 2014.05.08

    Please join me and send Stace some money.

  27. CK 2014.05.08

    I cannot speak for other people that post, but I for one, post under the name CK because even though I feel free to speak my opinion, I do not want my family members, many of whom are public servants, to suffer any consequences of my blue thoughts. Welcome to a red state, folks, where even being just a wee bit blue can cause damage to your business and family.

  28. Lanny V Stricherz 2014.05.08

    Jeff, The Republican party created that juggernaut themselves. They could offer an open primary like the Dems do. Are you saying that if Joe Lowe is the stronger of the two Dem candidates for Governor, you don't think that Republicans would bother to cross over and vote for Wismer?

    Ideologically, I am closer to Weiland or Pressler than to Nelson, but I have sent Nelson money twice, and will vote for him in the primary, because I absolutely don't want your boy, Mikey.

    I will wait until after the primaries and closer to the General to decide how I will cast my vote. I can assure you that it will not be for Rounds if he is the Republican candidate for US Senate.

    I would really appreciate if you would explain to us, how it is wrong to be registered in the strongest party in the state which always has lots of candidates for the various offices, so that we have a choice and get two votes in which brand of government we want?

  29. CK 2014.05.08

    And by public servants, I mean teachers...Many of us who have teachers in our family know they often suffer undeserved wrath.

  30. Lanny V Stricherz 2014.05.08

    CK you are absolutely correct in that instance. But look at Madville and then go over and look at War College. Those on the right have no worry about the compunction to which you allude, but almost all of them use nicknames.

  31. CK 2014.05.08

    I wish I wasn't. As an owner of my own business, I have been told by people that they won't hire me because it is known I am pro-choice. Who am I to decide what a woman does with her body?

    I left teaching because after several irate phone calls from a parent of a student I caught blatantly cheating, and the administration refusing to back up my disciplinary measures. (That wasn't the only reason, but it was, the last straw.)

    That's right, kids. Go ahead and cheat...There won't be any repercussions. We'll make life hell for the teacher who was trying to teach you right from wrong. I wonder if this is how things were for Bosworth.

  32. Steve Sibson 2014.05.08

    "Who am I to decide what a woman does with her body?"

    How about from the point of view of the unborn person:

    Who am I to decide what my mom can do with my body?

  33. larry kurtz 2014.05.08

    It's too late and you're too old to have kids, Sib.

  34. Jeff Endrizzi 2014.05.08

    Lanny, I don't understand your question concerning crossing over to vote. As a registered Republican, I vote in the R primary. I would never change my registration just to vote for someone I eventually want to lose. Again, my point was all about the vocal support for Nelson on this site, maybe even financial, coming from people that know he couldn't win the general election.

    There are true Nelson supporters on this site, that much is obvious. Others will do whatever they can to beat down Rounds because they know he'll win against Weiland, so they don't want to see him in the general election in November.

  35. larry kurtz 2014.05.08

    Rounds is circling the drain because of Bendagate: hold earth haters like Endrizzi accountable for spiking cancer rates in the chemical toilet.

  36. Lanny V Stricherz 2014.05.08

    Okay let me make it easy for you. Herseth Sandlin, for whom I voted the first time she ran, could not have gotten my vote for dogcatcher the last time she ran, and Heidipriem had no opponents in the primary. I absolutely did not want federal subsidy welfare queen Noem for the US House during that campaign. I also did not want DD for governor, so I registered as a Repbulican to vote for Chris Nelson and Dave Knutson in the primary. I would still have my choice in the General for Governor, one of the two of non partisan candidates, as it ended up I only had one choice Heidipriem. In the House race with Kristi against Stephanie, I had no choice. You see Jeff, unlike you, I don't vote the party, I vote whomever I think is the best person suited for the job.

  37. Roger Cornelius 2014.05.08


    What a woman does with her body is "NONE OF YOUR BUSINESS"

  38. Les 2014.05.08

    Any woman, Roger? His wife, his daughter?

  39. Roger Cornelius 2014.05.08

    Yes Les, Any woman. Too hard to understand?

  40. Les 2014.05.08

    There isn't a Democrat on this blog who understands or is willing to make the effort to do what you are saying Lanny. Besides, the Dems have a primary, praise be Allah. JE doesn't sound like a best person voter either. Hunger is possibly the only motivator for serious change.

  41. Les 2014.05.08

    You learned that from your wife?

  42. Les 2014.05.08

    I'd say if they want my support they include me. If they don't, that is fine with me. Just as they have a say about my body if they support me.

  43. Lanny V Stricherz 2014.05.08

    Les, you wrote, "Hunger is possibly the only motivator for serious change."

    At the rate we are going in this country, that may come sooner than later.

  44. Jeff Endrizzi 2014.05.08

    Lanny and Les, just because my choices don't line up with yours I'm a party-line voter? Or someone that doesn't select the best person? I do my research, I look for candidates that most consistently mesh with my preferences. I am not a single-issue voter, the real world doesn't work that way.

    I know people switch parties to vote in primaries. Some do it because they believe in a certain candidate, and some may do it for less honorable reasons. But again, I am not talking about votes for Nelson by supporters of Weiland. It's hard enough to "get out the vote" in a non-Presidential election year, so the numbers that switch are likely small. All of my comments are pointed to written support for Nelson, it's like a love-fest on this blog. And he's eating it up.

  45. Bree S. 2014.05.08

    You want to talk about "less honorable" let's talk about the SDGOP pushing a candidate who worked with Obama on "Health Care Reform" and helped Daschle implement Obamacare in the states.

  46. Bree S. 2014.05.08

    Maybe the SDGOP and SDDP should just combine into one corrupt body, and the rest of us will leave that smelly country club and become South Dakota Independents and support whoever the heck we feel like.

  47. Rorschach 2014.05.08

    I saw Jason Ravnsborg's you tube commercials on the Republican propaganda website, and I have to say I'm disappointed with the dishonesty. "Jason Ravnsborg is the only Republican with relevant military experience." This implies that nobody else in the GOP primary served in the military. Besides the false implication, it plainly states that the military experience of other GOP candidates, i.e. Stace Nelson, is not "relevant." That's BS! Must one lie to win? Is it necessary to mislead in order to win a GOP primary these days?

    Besides that, Ravnsborg's ad touts the fact he's the only lawyer in the race. I don't see the public clamoring for more lawyers in DC, so you have to question his judgment for prominently advertising that fact.

    After all, you never hear Sen. Lederman advertising that he's a bail bondsman who makes his money by putting people on the street who are charged with committing serious crimes. The more serious the crime, the more money he makes.

  48. caheidelberger Post author | 2014.05.08

    Jeff, I'm not feigning support. I have stated before (to Rep. Nelson himself) that I would rather Nelson win the primary than Rounds, because Nelson would not bring the same campaign war chest to the general that Rounds would and would thus in that regard be easier to beat. I also believe a Nelson–Weiland debate would be infinitely more entertaining and instructive than a Rounds–Weiland debate. Those are honest, guileless statements.

  49. larry kurtz 2014.05.08

    Stace is the only candidate in the earth hater Senate primary with any integrity whatsoever: send him some money.

  50. Bree S. 2014.05.08

    I wonder who is the bail bondsman for Ravnsborg's clients, like the child porn smuggler he defends.

  51. Rorschach 2014.05.08

    I have a relative who votes in GOP primaries but didn't know who to vote for. I suggested a vote for Stace, and I know he got that vote.

  52. JeniW 2014.05.08

    To the supporters of Stace: Does Stace take into consideration other people's ideas and concerns even if he disagrees with them, or does he simply just dismiss them?

    I have not liked Rounds since the time I felt like he betrayed SD, and it seems like the only people he represents are those who agree with him.

  53. Lanny V Stricherz 2014.05.08

    Jeni, I had a long talk by phone with Stace on the death penalty, which I oppose and which he supports. He listened to my views patiently and we concluded our conversation amicably. I would much rather that a pol talk to me and listen to me that way, than to pander to what I want to hear.

    An example if you will. I went to the American Legion here in SF in the summer of 2004 to a campaign rally for Herseth Sandlin. I asked if she intended to bring a bill before Congress to make sure that troops returning from theaters of operations where Depleted Uranium had been used, were/are tested for DU poisoning the same way that Tom Daschle had worked to get recognition of Agent Orange on veterans of the Viet Nam War. She of course said that she would, but in six years on the Hill, never once addressed the issue. Is that pandering?

  54. Bree S. 2014.05.08

    Shoot. Someone's doing a poll. Couldn't it have waited til Monday? Lol.

  55. grudznick 2014.05.08

    I always answer polls. Because I stay at different people's houses sometimes I've gotten to answer the same polls more than once. I always give great answers.

  56. Bree S. 2014.05.08

    I never answer polls. I just don't have the patience for it. Hmm. Wonder what that says about me, psychologically.

  57. Bree S. 2014.05.08

    I was thinking about paying for a poll myself getting frustrated with the lack of decent polling in the South Dakota Senate race. Something simple, with candidates listed in ballot order.

  58. Lanny V Stricherz 2014.05.08

    Grudz, if you answer a poll at someone else's home pretending to be that person, does that mean that you are a liar? Are you then supporting Mike Rounds, the great liar of the 2014 campaign?

  59. grudznick 2014.05.08

    They don't ask me who I am, Mr. Stricherz. I think they ask how I am registered and if I'm likely to vote in the primary and then go from there. I have a lot of time on my hands so it works out well.

  60. Bree S. 2014.05.08

    I could just see Grudz driving around some nice, quiet neighborhood.. breaking into people's houses and waiting with eager anticipation for a pollsters call..

  61. grudznick 2014.05.08

    I don't drive anymore, Mrs. S. But make darn sure your paid pollsters call me.

  62. Bree S. 2014.05.08

    I'd just use a robocall polling service Grudz since its cheaper and still accurate. Kind of like the one they're doing now. Nice thing is I don't have to put an address on it.

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