In the midst of the open season Sioux Falls motorists have apparently declared on bicyclists, the City of Sturgis® announces an odd choice for grand marshal of the Mayor's Ride during the Sturgis® Motorcycle Rally™:
The City of Sturgis is very excited to name Lance Armstrong as the official Grand Marshall of the 12th Annual Mayors Ride at the 74th Annual Sturgis® Motorcycle Rally™.
The annual Sturgis® Rally Mayors ride is on Monday, August 4th, 2014, and is a fund-raiser for the Sturgis Volunteer Fire Department. Join Lance Armstrong, Sturgis Mayor Mark Carstensen, state and local legislators, industry professionals, motorcycle enthusiasts, other celebrities and legends on a motorcycle ride through the Black Hills of South Dakota. Space is limited. To join the Mayors ride, visit www.sturgismotorcyclerally.com
“There is a large cross-over of cyclists that ride both motorcycles and bicycles. Teaming up with Lance was a natural fit, as he is also an avid motorcyclist.” said Brenda Vasknetz, Sturgis® Motorcycle Rally™ Director [SturgisBuzz, Facebook post, 2014.07.22].
I'm glad Armstrong enjoys both forms of two-wheeled activity. But hold on: a large cross-over between motorcycles and bicycles? Neighbors, when's the last time your rode through the rally and saw a conclave of pedalers amidst the Harleys and body-paint peddlers?
The City of Sturgis chose Lance as our Grand Marshall because he represents the American spirit. Lance represents the business owners who have lost it all and are fighting to make a comeback. Lance represents the single mother who works 16 hours a day and has to keep pushing when she has nothing left to give. Lance represents the cancer patient that wants to beat the diagnosis. We understand the controversy that surrounds Lance, but we are willing to meet it head on. The City of Sturgis is about second chances.
Lance will also be making guest appearances at many of the Official Sturgis® Rally Sponsors, the BozBros Lot at Exit 32 and at local businesses such as Sturgis Coffee, Easy Riders Saloon, The Knuckle, Loud American Roadhouse, and Mid-States Campers [SturgisBuzz, 2014.07.22].
Sturgis is about second chances—I haven't heard that town slogan before. But I will look forward to the South Dakota business owners who step forward to say, "Yeah, we cheated, used drugs, and lost it all, but now we're rebuilding our businesses, just like Lance!"