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Oregon Reporter Bobbles Facts, Mocks Mork in DSU Football Article

Dander is up in Madison about a December 17 article on about the Dakota State University football team. Head coach Josh Anderson is unhappy with how Duara portrays his program in his exposé of the shady pay-for-play nature of NAIA football. I'll have more to say about Anderson's heartburn and Duara's thesis in a separate post, but for the moment, I'd like to critique Duara's journalistic skill and apparent cultural biases.

In his attempt to paint some cultural context for his far-flung readers, Duara, who grew up in Florida, got bad grades in J-school in Missouri, and now lives in Oregon, opens his piece by painting my hometown as Nowheresville:

The Middle of Nowhere, the very dead center, is probably somewhere on South Dakota's Country Highway 40 in Lake County. The city of Madison, pop. 6,474, birthplace of Entertainment Tonight co-host Mary Hart, is a good enough place to start looking. The town's motto is "Discover the Unexpected." That's as close to a warning as you'll get [Nigel Duara, "An Honest Game,", 2014.12.17].

Middle of Nowhere? Duara has apparently never driven out to interview Larry Rhoden in Union Center.

While I am glad to get an outsider's perspective that matches with my own long-standing assessment that our town marketing slogan invites ridicule, an article that opens with two glaring inaccuracies does not bode well for the writer's commitment to the truth.

  1. There is no "Country Highway 40" that runs through Madison. There is a county road designated as "40," the old pavement that runs west from Bourne Slough, turns to gravel where the old highway curves north at the old implement dealership, and continues west to the back end of Lake Herman State Park and Dirks Resort. Look at all the places on even that back road!
  2. The population of Madison, by the most recent published Census estimate, is 6,949. 6,474 was the 2010 Census count.

Duara isn't making things up when he says Madison is quiet, even on a home game day. "Madison is in a perpetual state of quiet during the harvest season," writes Duara, "when life in the Midwest should be rowdiest." Duara misses the fact that on a sunny October day, that harvest may have many people out in the fields working (which Duara saw on his way into town, men in a combine, but failed to put two and two together). I don't know what Saturday Duara visited, but he also ignored the competition of hunting season, which could draw many sportsmen away from the stadium for sport of their own. For all his striving to be an astute cultural observer, Duara seems to have been wearing blinders to some fundamental aspects of local culture.

Duara then gets personal in a way that further reinforces my impression that he wrote more of what he wanted to see than what he really saw. I don't know what to say about the journalistic credibility about a writer named Nigel Duara who says DeLon Mork is a funny name. "Unlikely" is the word Duara chooses to describe one of the most respected names in South Dakota business. Duara also sees fit to cast Mork in Fargo:

Mork owns the Dairy Queen in town, as did his father and his grandfather. He survived testicular cancer, twice. On National Blizzard Day, he outsells any DQ in the country. He busies himself around the store, fiddling with the shades or clearing counters. Customers leaving get a "see yuh!" in his heavily-accented speech from the Upper Plains. People like DeLon Mork.

A few wins and a few more close losses have him in high spirits.

"Aw jeez, dey're just turnin' it around up there, aren't dey!" he says, his perpetual smile brightening. He, perhaps more than anyone else, believes in this team and his friend, Coach Anderson [Duara, 2014.12.18].

Duara provides no phonetic transcription of anyone else's speech in this article. He certainly doesn't attempt to capture the regional flavor of the speech of California transplant Robert Johnson and his acquaintances back in exotic Palo Alto. He quotes Trojan player Cliff Marshall in standard English, with complete ending consonants and no hint of his Chicago dialect. He gives a hint of dialect from Johnson and another ineligible player, Collins Macauley, whom he catches leaving out a linking verb and an auxiliary verb in the midst of arrogant presumption against their coaches ("These the real coaches... they calling everything wrong") and using foul language.

Duara takes the one local booster who more passionately than any other can challenge Duara's desired portrait of Madison as a losing town and paints him as an ill-spoken yokel.

As Duara acknowledges, people like DeLon. I like DeLon. And DeLon's a tough enough guy that he probably doesn't care what Duara says about him. But I take it personally that, in pretense to literary wit, Nigel Duara thinks that twitting DeLon Mork, not to mention the entire town of Madison, helps advance his thesis that DSU football is part of an abusive NAIA system.

Were he to notice, Duara would likely twit my response here as small-minded, small-town defensiveness, another aspect of the dull culture that annoyed him so one sunny Saturday in October. The thing is, I agree with much of Duara wrote: Madison is not a big-league town. Dakota State University does not play big-league football. But Duara, with his simple inaccuracies and cultural bias, is not writing like a big-league journalist.

Bonus Copy Editing: Duara says Johnson has a tattoo consisting of "blueish rhombuses." I have a hard time finding a dictionary that will attest blueish as a preferred or even acceptable alternative spelling to bluish. And come on: if you love language, if you're swinging for the literary fences, you don't miss a chance to say rhombi.


  1. Lynn 2014.12.29

    Doesn't Florida where Nigel Duara is originally from have the same football culture as Texas? I lived in Austin for a little over two years and was required to take a Texas History Class for college credit while attending college at the time.

    Historically working in the Cotton fields was a higher priority than getting an education in TX. Football is similar to cotton in regards to priorities in that they are crazy for football down there being the center of their lives which does a disservice for these kids attending school for an education. What happens to these kids when they can no longer play football? We used to joke that the SEC with all the violations years ago was a farm league for the NFL.

    South Dakota is the opposite where education was the priority. The College I attended at the time was in the NAIA and the vast majority of those athletes were there for an education 1st and the sports they played were part of the educational experience and allowed them to enjoy something they were passionate about to balance the overall experience.

    Nigel Duara's priorities and accuracy seem way off on this story.

  2. Mike Henriksen 2014.12.29

    The number of "facts" he is mistaken about on the sports side of things are too numerous to mention. But I will start with the fact he does not even recognize another level of quality football available in the state, which is SDSU & USD.

    That being said, here are my thoughts on the whole concept: Dakota State gave an opportunity to a kid who has had bad things happen to him and has made some poor decisions? Those rotten bastards! (sarcasm mode)

  3. Another copy edit: "to pay out however we wants"

    And he is far more likely to have passed corn fields, not wheat fields. He couldn't be bothered to ask what the crop was? Reporters have to be willing to ask the dumb questions, or they will make dumb assumptions that diminish whatever smart argument they are trying to make. (Experience speaking here.)

  4. John Hess 2014.12.29

    The name is a bit extraterrestrial. Some people don't even know where Ork is.

  5. Bill Fleming 2014.12.29

    Some people don't even know where Oregon is. :-)

  6. Lynn 2014.12.29

    Oregon who?

  7. grudznick 2014.12.29

    I didn't even know Dakota State still had a football team, so that's good news. Plus, that Mr. Mork fellow is the one that jumps out of airplanes with the Governor isn't he?

  8. jerry 2014.12.29

    Oregon is very progressive. The state elected progressives overwhelmingly. They legalized recreational use of marijuana there as well in the last election. Of course, in every good situation there is always the grain of sand in the KY Jelly like this feller. This guy clearly was just filling in space for his editor.

  9. Bill Fleming 2014.12.29

    Yeah, I love Oregon, especially Portland. If I were 30 years younger, I'd move there in a heartbeat.

  10. jerry 2014.12.29

    Portland is a very good place. I had a good time in Bend.

  11. Owen 2014.12.29

    Mary Hart??? Hey Cory, Madison is our hometown as well. We should have been mentioned! Geezzz!

  12. John Hess 2014.12.30

    If I remember right her father was a salesman at one of the implement dealers. They moved around a lot and not long after her birth so Sioux Falls is often credited as her hometown. She went to Augustana and I've heard from a reliable source was a nice, friendly girl.

  13. caheidelberger Post author | 2014.12.30

    Mike, I look forward to the sports journalists of the state performing a more thorough fact check on this hit piece.

    Lynn, I hope your point about South Dakota's greater focus on academics is correct. The way Coach Anderson tells it, that's exactly what happened: DSU is offering an opportunity but holding him to some standards. If DSU had done otherwise—if they had ignored his lack of credits, handed him money, and put him on the field, then Duara would have written a hit piece about DSU ignoring NAIA standards for the sake of boosting its football team.

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