Sixteen groups applied last November for workforce development grants from the South Dakota Workforce Initiative. The Workforce Development Council rejected just two of those applications: Madison's and Sioux Falls's.
I'm willing to bet that the council rejected Madison's just because it was Darin Namken pitching new online banners with slogans and logos as underwhelming as the old ones his people came up with. Madison's application was just pork to pay Namken's people $5,000 to fiddle with search engines and post vacuous comments to social media. The application says Madison has a housing shortage, a problem the proposed marketing program does nothing to fix, but then goes on to say that Madison already has successful programs in place to recruit workers. I skim the application and see no compelling case to hand Namken's company more free public dollars.
Madison's plan was weak, but at least they offered a plan. Sioux Falls got rejected, apparently because they wanted state money to pay for thinking about a plan. Forward Sioux Falls applied for $56,433 to pay a third of the cost for having consultants help them develop a workforce development plan. (What? People can get paid six figures just for sitting around helping people think? I do that job in the classroom all the time, and I never get six figures for a gig! I need to rebrand: I'm not a teacher; I'm a brainforce development consultant.)
And let's get real: Sioux Falls needs the least assistance developing its workforce. Almost every other town in this state loses workers to Sioux Falls, because Sioux Falls, in the South Dakota scheme of things, has almost everything. Their application and their own woe-is-us reaction to the state's rejection in today's paper state that Sioux Falls has growing and diverse industries. Its population is growing at nearly twice the state rate. The city offers more opportunities, more people, and more money. In an environment like that, the workforce pretty much develops itself.
The proper role of government is to help along those worthy projects that aren't happening on their own. Madison already has the tools it needs to Tweet job openings. Sioux Falls already has the economic and cultural attraction to build its workforce. The state can justify focusing its meager workforce development resources elsewhere.
You can peruse the fourteen winning applications here and see how Aberdeen, DeSmet, the Associated General contractors, and eleven other organizations snagged their pieces of government pie.