Tony Mangan at KCCR runs two stories of nearly identical and minimal news value on the non-intentions of U.S. Attorney, soon-to-be-just-Citizen Johnson and Congresswoman Noem to run for the offices for which everyone else likes to speculate they are running. Johnson offers the firmer rejection of any political notions:
Outgoing U.S. Attorney Brendan Johnson says while others may be thinking about his political future, he is not.
Johnson announced Wednesday that he is resigning March 11 to go into private practice in Sioux Falls. Johnson, the son of retired Democratic U.S. Senator Tim Johnson, has long been rumored to be a possible candidate some day for a statewide office.
But Johnson, who has declined in the past to speculate about any such intentions, tells KCCR News that he is not now thinking about that possibility [Tony Mangan, "Johnson Not Thinking about Politics," KCCR Radio, 2015.02.19].
Rep. Noem actually announces her intention to re-up in 2016 and admits she's deciding whether to run for Governor in 2018:
U.S. Representative Kristi Noem says she has received encouragement to run for Governor in 2018, but says it will be some time before she makes a decision on whether to actually run.
...Noem, who was on KCCR Radio Thursday, says there may be opportunities available in the future. But Noem says her current plan is to keep serving in the House and run for re-election in 2016.
The Congresswoman says there is no timetable for a decision on the Governor’s race. Noem says she is not afraid to wait until the last minute to enter a race [Tony Mangan, "Noem Not Thinking about Governor's Race Yet," KCCR Radio, 2015.02.20].
Tony, reread your headline. Noem's words indicate she is thinking about the Governor's race.
An objective reading of the two articles suggests that Noem's statements are bigger political news than Johnson's. But the Republican spin machine, which remains miffed that it didn't get to run all the character assassination it had planned for Johnson in 2014, chooses to focus on the threat they fear from Johnson. Press-release peddler Pat Powers spotlights the Johnson non-article as a "hint" about Johnson's political future while ignoring the Noem news.
Brendan Johnson is going into private practice. Kristi Noem wants another term as a do-nothing Congresswoman and Twitter selfie queen while she teases the electorate and warns other candidates with a reminder that may jump into the 2018 Governor's race late. You tell me which is the bigger, more concrete political news.