Beef Products, Inc., the South Dakota inventor and purveyor of "lean finely textured beef," has filed a $1.2-billion lawsuit against ABC News and others for calling that product by the visually and physically accurate term "pink slime." BPI has not named the Madville Times as a defendant, despite South Dakota's best blog's repeated use of the term pink slime.
The 257-page lawsuit is a hefty read, as will likely be ABC News's vigorous response. Permit me to highlight just one line from BPI's lawyerly bombast:
...a key feature of the campaign against BPI and LFTB was to repeatedly characterize and describe LFTB as "pink slime," so that the phrase became a synonym for LFTB. Defendants used this false and defamatory description for LFTB 137 times during their campaign. There is not a more offensive way of describing a food product than to call it "slime," which is a noxious, repulsive, and filthy fluid not safe for human consumption. Defendants used this false description to rename LFTB in an effort to incite and inflame consumers against BPI and LFTB [BPI lawsuit against ABC News et al., filed in First Circuit Court, Union County, South Dakota, September 13, 2012].
No more offensive term than slime? Oh, I don't know. Quick Googling will find various recipe aficionados using the word slime to favorably describe certain Halloween treats. And I can think of numerous more offensive terms to describe stuff I don't want to put in my mouth... the first of which also starts with s, but which only has four letters. More offensive and more efficient!