On October 15, Gary Coe of Lead filed papers with the Federal Election Commission to create Many True Conservatives. Coe sells magic pills of unknown composition. By waiting so late to create his PAC, he can now sell political messages with unknown donors.

Coe, who ran for District 31 House as a radical Tea Party Republican in 2012, is spending his mystery money attacking Republican U.S. Senate candidate Mike Rounds and boosting Independent Gordon Howie, whose Republican gubernatorial campaign Coe managed in 2010. A reader submits this robocall from Many True Conservatives:

Gary Coe Many True Conservatives robocall 20141029

Hi, this is Gary Coe with Many True Conservatives. We need a real conservative to represent us in the U.S. Senate. Mike Rounds gave us the EB-5 scandals, higher taxes, the largest budget deficit in South Dakota history, and now he refuses to take the no-increase-in-tax pledge. No wonder the Senate Conservative Fund refused to endorse Mike Rounds.

We have a real choice this election. Gordon Howie is pro-life, pro-gun, and the Tea Party leader taxpayers can trust. Please cast your vote for Gordon Howie the real conservative. Paid for by Many True Conservatives, 605-559-2345 [links mine; Gary Coe, Many True Conservatives Super PAC robocall, 2014.10.29].

I first thought I heard MiniTrue, but Coe isn't peddling Newspeak. Coe, like Howie, would bring us an economic and cultural train wreck if we gave them the keys to the Democracy Maserati, but when it comes to Mike Rounds, their conservative critique is pretty accurate.

But it would be nice to know who's footing the bill for Coe's attacks and just what percent of Rounds's voters those attacks will pull away.