When he was Governor, Marion Michael Rounds didn't care much for e-mail and couldn't tell the difference between a PDF and a searchable database.
Five years later, U.S. Senate candidate Rounds remains a technological dinosaur:
Others, including Mike Rounds and Sen. Tim Johnson, are less hands-on. They say social media is important, but delegate tweets and Facebook posts under their names to aides.
“I’ll have a staff member that will actually put it on the system for me, but nothing goes out under my name unless I actually put it together and give it to them to put out,” said Rounds, a candidate for U.S. Senate. “I don’t do lots of it, normally because I’m working during the day. ... I don’t follow Twitter and I don’t follow Facebook” [David Montgomery, "S.D. Lawmakers: Facebook, Tweeting Vital to Reaching Voters," that Sioux Falls paper, 2013.09.09].
One can use social media to prove one's gibbering idiocy, as "Republican" Annette Bosworth did with her "Che Guevara you're my beacon" Facebook post. But one can also use it to engage people in one of the most vibrant and direct town halls America has ever had. Even far-from-iHipster GOP Senate challenger Larry Rhoden, who padinkled around a bit on Facebook but never did Twitter before launching his campaign, acknowledges that social media "a key component to getting your message out."
As Sioux Falls Internet guru John T. Meyer says to Montgomery, politicians "have to go to where your constituents are." Lots of constituents are on Facebook and Twitter, but Mike Rounds doesn't want to go there because he's too busy working... as in working the big corporate donors at private meetings to raise his nine million dollars.
Update 09:51 CDT: Notice that Rounds blogger Pat Powers not only ignores Rounds's confession of techno-resistance but runs interference for it, saying that engaging voters in civic conversation online is just decoration. Engaging voters in real conversation as mere "frosting"—yup, Powers encapsulates the Rounds political philosophy better than I ever could.